In the last few years, brands and retailers have shown growing enthusiasm for expertise that could help meet the changing expectations of travellers today. TFWA i.lab’s more flexible forum format aims to encourage the flow of ideas between businesses in duty free and travel retail and innovators from outside the channel.
Covering areas like mobile and digital technology, data analytics, e-commerce, traveller research, sustainability and corporate citizenship, TFWA i.lab invites industry players to explore new ways of doing business while showing those unfamiliar with travel retail the opportunities it offers.
A new tagline, ‘innovation in action’, underlines the practical, business-ready nature of the ideas to be featured by TFWA i.lab and their relevance to travel retail. With younger travellers increasingly influential, the ability to engage and elevate the retail experience is especially important.
Take a look at TFWA i.lab on TFWA 365. And be sure to meet the innovators face to face at TFWA i.lab Asia in Singapore (9-12 May) and TFWA i.lab Innovation Week in Cannes (2-6 October).