Mionetto. More than just a Prosecco
* IWSR, Prosecco Category 2020, Criterion International Brands – Sales in 75 cl Bottles
** Definition of an international brand: sells in 30+ countries, which must include the USA and at least 3 of the following European countries: UK, France, Germany, Spain, Italy, Sweden, Netherlands, Greece, Poland, as well as at least 2 countries in any two of the following regions: APAC, Rest of Americas, CIS, Rest of World, Travel Retail
From Rome to London, Berlin, New York and Valdobbiadene – Mionetto’s new international image campaign is embarking on a fascinating journey to bring the Italian dolce vita to different iconic cities around the world. The internationally best-selling Prosecco brand*** has opted for a dynamic, multichannel campaign that focuses on its brand values: passion, pleasure and Italian lifestyle.
Mionetto stands out for its modern, stylish and Italian approach, keeping up with the new and significant market trends thanks also to the strength of its roots and a close link with tradition.
Precisely this attitude towards change and challenges has meant that the new Mionetto Prosecco Rose DOC Prestige Collection was created, a sparkling wine, which is perfect as an aperitif, delicious throughout any meal and ideal for all drinking, occasions to be spent in pleasant joy.
Additionally, Mionetto won a gold award and was named “Best of Show Prosecco Rosé in retail markets” for Prosecco Rosé at MundusVini Summer tasting 2021.
Henkell Freixenet plans to develop Mionetto’s premium positioning in the travel retail market across the Prestige Collection: Prosecco of the DOC area of Treviso in its Extra Dry and Brut versions as well as the organic variant and the new Prosecco Rosé DOC, which has notes of grapefruit and red berries. Launched in November 2020, the new Prosecco Rosé is a blend of Glera and Pinot Noir, in accordance with the production regulations surrounding Italy’s newly accredited pink fizz.
Mionetto Prosecco DOC Treviso Brut from the Prestige line has even surprised veteran connoisseurs. This high-quality Spumante is an entirely new interpretation of Brut, having one of the most modern tastes in its class and distinguished by its superb structure, bright, straw-yellow colour, rich and fine effervescence and apple bouquet. Hints of liquorice, honey and acacia stimulate the palate.
Henkell Freixenet is the world's leading sparkling wine producer. The group includes brands such as Freixenet, Henkell, Mionetto Prosecco, Fürst von Metternich and Segura Viudas as well as the wine brands i heart WINES, Mía and the spirits Mangaroca Batida de Côco and Wodka Gorbatschow. The group markets almost all sparkling wine specialities from German Sekt to Cava from Spain, Prosecco from Italy and Champagne and Crémant from France - complemented by a diverse range of wines and spirits. The company has subsidiaries in 30 countries and exports its brands to more than 150 countries. The highest standards of quality and craftsmanship, coupled with market and brand expertise, have made it the market leader in numerous countries. For more information follow www.henkell-freixenet.com.
*** IWSR 2021
"The new campaign showcases all the beautiful aspects of the Italian lifestyle and allows people to engage with the personality and history of the Mionetto brand – a universal brand deeply rooted in the Venetian region (...)"
Paolo Bogoni, Chief Marketing Officer and Management Board Executive Mionetto SpA.