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Post date
Wednesday 28 August 2024
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Mondelez World Travel Retail is the confectionery category leader in travel retail.
About Mondelez World Travel Retail,
a member of the Mondelēz International family, is the leading confectionery manufacturer in travel retail that makes every traveler’s journey delicious in airports, ferries, airlines, and border stores across the globe. Its portfolio covers all main confectionery categories, chocolate, biscuit, gum and candy, with beloved brands such as Toblerone, Milka, Cadbury, Oreo, Daim, Côte d’Or, Mirabell, Marabou and Freia.
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Toblerone New Equity: A new Era for Travel's Favorite Chocolate
Mondelez World Travel Retail (WTR) is celebrating one of its latest brand developments with the roll out of Toblerone's New Equity. The campaign invites shoppers to step into a vibrant world with new bold designs that cater to the ever-evolving needs of chocolate lovers. With a greater focus on personalization, the development advances Toblerone's gifting appeal and opportunity. The colorful New Equity takes a futuristic approach to a brand that is synonymous with travel, whilst retaining its rich heritage. Toblerone's New Equity further aligns with Mondelez WTR's category vision to enhance its winning portfolio.
“Mondelez WTR remains committed to driving conversion and penetration through our three strategic pillars: A Winning Portfolio, Elevating Awareness and Delivering Unique Experiences.”
Jaya Singh, Managing Director, Mondelez WTR
