Worth Discovering
Qatar Duty Free (QDF) is redefining the airport experience for a new generation of travellers at Hamad International Airport.
Across more than 200 retail and dining outlets, QDF brings together world-leading brands, distinctive local concepts and personalised experiences designed around passenger needs. Working closely with its brand partners, QDF continues to introduce exclusive launches, new-to-airport concepts and engaging activations across shopping and dining. Together, this creates an offer that reflects what passengers want from their time at the airport.
Through close collaboration with its brand partners, QDF continues to deliver exclusive launches, world-first airport concepts and engaging activations across retail and dining, creating a dynamic offer that makes every journey through the airport memorable.
In 2025/26, QDF demonstrated resilience, strength and growth, delivering 9% year-on-year sales growth while continuing to enhance shop-floor innovations and invest in Experiencentricity. 36Q, QDF’s passenger insights platform, helps QDF and its partners identify opportunities and shape new concepts and activations. Looking ahead to 2027, QDF will build on this momentum through year-round marketing, e-commerce and closer integration with Privilege Club, enabled by the Trinity model across Qatar Airways and Hamad International Airport.
TFWA is an opportunity to look ahead with our partners, building on a year of resilience and growth to create a more connected passenger journey.”