ORA Group

SCALA is an AI-powered training platform designed for luxury beauty retail. It enables beauty advisors to practice real sales situations by conversing with AI-generated virtual clients. Each persona is photorealistic, with a unique skin profile, budget, emotions and hidden expectations (their concerns and needs are specifically crafted to mirror the benefits and properties of the brand's actual products, creating scenarios where the right recommendation truly matters). During a session, the advisor interacts face to face with the virtual client through lip-synced video dialogue in their native language. Two modes are available: guided mode structures the consultation step by step, while free mode lets the advisor handle the conversation with full autonomy. At the end of each session, the AI produces a detailed diagnostic across nine professional criteria calibrated to the scenario type. Session after session, the platform builds a continuous coaching profile, tracking individual progression over time. SCALA supports multi-brand and regionalized catalogues, allowing global organizations to deploy training across all their markets from a single platform. Four governance levels, from Global Director to individual learner, provide real-time performance visibility at every scale. We are targeting a launch by the end of the first half of 2026.

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