TFWA is delighted to announce the appointment of Charlène Tourneaux as the Managing Director of TFWA, effective July 15th, 2026.
Charlène brings extensive international experience in building high-performing, multicultural organisations and leading transformational change across complex, multi- market environments, most recently at Brown-Forman where she has held a succession of senior executive roles across Europe, the Middle East, Africa, India and Global Travel Retail.
Throughout her career, she has combined financial acumen with a deeply human approach to leadership, creating cultures of collaboration, collective accountability, and operational excellence.
As Managing Director, Charlène will lead the Association’s team, working closely with the Board, Management Committee, TFWA members and other industry stakeholders to build on TFWA’s successes and continue to deliver value for the duty-free and travel retail industry.
Commenting on the appointment, Sarah Branquinho, President said:
"We are delighted to welcome Charlène as our Managing Director. Her passion for the duty-free and travel retail industry, her expertise in the dynamics of the channel, and her understanding of the role of the Association in shaping the industry, make Charlène a stand-out choice for this role. Charlène brings commitment and tangible energy to the role and we very much look forward to working with her as TFWA continues to evolve."
In response to the appointment, Charlène said:
"I am honoured to be appointed as Managing Director of TFWA. It is a privilege to join such a respected organisation that plays a central role in shaping the future of our industry. I look forward to working with the team, TFWA’s Board, Management Committee and its members, and the wider industry, to build on the strong foundations already in place. I want to thank Sarah and the Board for their trust, and I am looking forward to the journey ahead."
Please join us in congratulating Charlène on this appointment and wishing her every success in this new role.
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