Ignacio Longarte Chief Executive Officer

Ignacio Longarte is the Chief Executive Officer of SZENTIA, a deep tech startup enabling beauty brands to deliver the most relevant, circular and augmented beauty experience personalized through sensors and AI. Ignacio is an expert in creating AI and data-driven business models to transform industries with purpose through sustainable innovation.

Ignacio is also a lecturer of AI-driven business models, Metaverse based business models, data-rights innovation, transition to Web 3.0, and AI governance & ethics. He is a former Hewlett Packard executive and a Big Four partner.