Peter MohnFounder and CEO


Dr Peter Mohn graduated as a psychologist and earned a PhD in Business Psychology at the University of Göttingen, Germany. He has worked for various leading global market research agencies since over 25 years and has specialized in travel research since 2004.

The company he co-founded early 2007, m1nd-set, works as a consultant to more than 25 airlines, various plane manufacturers, 100 global brands as well as many leading shop operators in travel retail. m1nd-set is also the research partner of most travel retail associations.

Today, Peter is the 100% owner and CEO of m1nd-set, and Swiss based m1nd-set is the worldwide leading agency in travel research, serving clients in all continents of the world. One of the agencies’ USPs is their fieldwork capacities at over 60 airports worldwide.

Peter has a Norwegian passport, is a passionate father of three children, loves traveling around the world, has visited over 70 countries (and counting), loves to play golf, tennis or mountain bike in the Swiss mountains whenever time allows. Peter has lived and worked in six countries and speaks German, English, Swedish and Dutch.