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Kate AncketillChief Executive Officer
GDR Creative

Kate Ancketill is one of the world’s top trend forecasters for retailers, retail and product brands. Immersed in global innovations, Kate’s work provides confidence to senior business decision makers about where to innovate, adapt and invest resources.

Kate worked for Amnesty International for seven years, in research and policy writing, before founding GDR Creative Intelligence, where she navigated the company’s work towards research into innovation in design, experiential marketing, technology, new media, packaging and service within the brand, retail and hospitality sectors, tapping into an extensive network of thousands of the world’s most inspirational designers, architects, technologists, academics and strategists for source material.

On the speaking platform, Kate covers everything from the fall and rise of the high street and what can be learned from China, to the impact of AI on customer experience, as well as the success of digitally native brands. She looks at the big innovations that will shape retail in the future and uses her analyses to advise a number of large corporations such as P&G, Microsoft, Samsung, LVMH, Waitrose and Tesco.

In addition to the publication of quarterly Global Innovation Reports, GDR Creative Intelligence undertakes custom research and consults on mid-term (five year) future scenarios.