TFWA Asia Pacific Exhibition & Conference
Sue Kyung Lee CEO

Global SK-II

Sue Kyung Lee leads global prestige skincare brand SK-II. If one were to write a tagline for Sue Kyung Lee, it will be “Everything she touches turns to gold.” With over 25 years of experience in Procter & Gamble, Sue Kyung (SK) has led business transformation and growth across brands in the hair, skin and personal care sector and core Asia markets.

Under her leadership, Olay and Safeguard Greater China grew to become the biggest and fastest growth engine of P&G Skin and Personal Care portfolio, P&G Korea—the fastest growing market in the Asia Pacific (APAC) region and Head & Shoulders—the #1 anti-dandruff shampoo brand in APAC.

A passionate brand builder and strategic business leader, Sue Kyung’s excellent track record of driving outstanding business and organization results is underpinned by her deep consumer knowledge, game-changing approach to brand building, extensive omni-channel industry expertise as well as passion for people.

As the first female Korean executive in P&G Korea, and one of the few Asian woman leaders in the P&G, Sue Kyung is champion and role model of Diversity & Inclusion as well as female empowerment. During her time as the APAC Diversity & Inclusion leader from 2018 to 2019, she supported other women in breaking through gender barriers. Significant milestones include harmonizing maternity leave across all APAC markets and growing female representation at the APAC managerial level to 50% through impactful initiatives. In recognition of her drive for diversity and inclusion at work, Sue Kyung was awarded the 2019 P&G Global Inspirational Leadership Award in Cincinnati - the highest accolade within P&G’s D&I awards.

Sue Kyung holds a Master of Business Administration from Yonsei University, South Korea. In her spare time, she enjoys arts and music appreciation, travelling and spending time with her husband, Won Ho and son, Ryan.