The need to address travellers who expect more from their retail experience has been a key driver of industry interest in TFWA i.lab. With its focus on digital and in-store engagement, sustainability, data and insight, this showcase for new ideas and fresh thinking champions the latest solutions for duty free and travel retail. This year’s edition takes place during the Cannes week (24-28 October) in the ‘Discovery’ section of the Association’s digital platform, TFWA 365. There, exhibitors receive a dedicated page for video illustrating their work and a brief pitch to outline what they offer. Confirmed participants for 2021 include Tech-speriences specialist Blynk, inflight e-commerce company airfree and newcomer The Bluedog Group, which provides live experiences, retail activations and digital solutions.
While TFWA i.lab is a digital event this year, participating companies coming to Cannes will nonetheless have access to the Conference, Exhibition and networking programme including the nightly TFWA Lounge. They will also be able to meet potential partners in person via TFWA ONE2ONE, with further opportunities to encounter interested parties when the meeting service moves online for 15 days after TFWA World Exhibition & Conference closes.