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Adil Raïhani, born in Morocco and raised in the Netherlands, has been working in retail and gastronomy for the last 25 years, including 20 years in travel retail.
Adil spent much of his career with The Nuance Group, where he worked and lived in 6 different countries from 1996 to 2012. In his last position as Director Sales & Operations, he led the development of the new Duty Free Store concept which is currently being rolled out globally.
In 2012 Adil joined Vienna Airport, where he was tasked with a turnaround programme to redevelop the commercial offer and drive up commercial revenues. In his tenure, he and his team led the complete redevelopment of Vienna Airport´s commercial landscape, leading to a 65% increase in per-passenger revenue. As a big enthusiast of “scientific retail”, Adil and his team implemented several industry-leading software and hardware tools to track, analyse and consolidate data, thus improving commercial performance.
Today, Adil is part of The Blueprint Partnership, which specialises in developing innovative solutions for the travel retail & duty free industry by implementing best-in-class processes and strategies to maximise revenue through extraordinary shopping experiences.