The Meadfa Conference
CEO, Asia, Middle East and Africa, Dufry

Andrea Belardini joined Dufry following the company’s acquisition of Nuance, and was appointed CEO for Asia, Middle East and Africa in January 2016.

In July 2009, he was appointed CEO for Nuance’s European operations and took the role of Global Chief Commercial Officer in 2013, in addition to his regional CEO role. During his tenure, Andrea delivered a significant improvement in profitability and acted as key driver for the company innovation agenda. He oversaw a multi-million CHF investment in Nuance’s European operations, incorporating the refurbishment and development of more than 10,000 square metres of retail space. He led the conception and delivery of the Duty Free Store concept, setting a benchmark for Nuance’s core category operations, as well the launch of new formats and brands in Specialty categories.

Prior to joining Nuance, Andrea spent nine years at Aeroporti di Roma (ADR), initially as EVP Strategy and Development, later taking the role of EVP Commercial Business. In his tenure the commercial business of ADR went through a major transformation, with significant improvement in EBITDA and customer satisfaction. 

Andrea has also worked for the Accor Group’s Carlson Wagonlit Travel division with a number of different roles including Controlling, Head of Reengineering and VP Operations Southern Europe. 

Andrea graduated with Honours (Magna cum Laude) in Business and Economics from the University of Rome ‘La Sapienza’, where he also held lectures after graduation.

Andrea is married with three children. He enjoys sports including tennis, skiing, kitesurf, cycling and running, and is also a keen photographer.