The Meadfa Conference
This year’s MEADFA Conference (20-21 November) will be held in the Lebanese capital, Beirut. The Phoenicia Hotel, a city landmark for over half a century, will host the event under the patronage of Lebanon’s Minister of Tourism, Avedis Guidanian, who will be among the guest speakers.

Companies across the region are showing support for the Conference, among them MEA (Middle East Airlines), who, as the event’s official carrier, will offer preferential airfares for delegates. Special rates will also be available for delegates choosing to stay at the Phoenicia Hotel Conference venue. 


The Conference programme, to be published shortly, will include a new feature, ‘The MEADFA Challenge’. Designed to champion new thinking in Middle East and Africa duty free and travel retail, the initiative will see companies invited to submit examples of marketing campaigns, product launches or technical innovation, with the best presented at a special session during the event in Beirut. Conference pre-registration opens online in September at A range of sponsorship opportunities exist for businesses looking to raise their profile in the region, long one of duty free and travel retail’s most dynamic marketplaces. Interested parties should contact MEADFA Operations Manager Micheline El Ammar Enkiri here 

Learn more about The MEADFA Challenge