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Irish born and based, Barry Geoghegan began in the wine industry in 1989, later obtaining the WSET (Wine & Spirit Education Trust) diploma in 1995. In further studies, he was one of only 10 people in the world to study for the first ever Wine MBA at Bordeaux Business School in 2001, where he gained first class honours degree.
Barry loves to share his learnings and experience, and over the last fifteen years has taught many others on the WSET diploma course, as well as training many duty free and travel retail operator teams around the globe. His interest in the industry began with his family, whose involvement in the industry for over 50 years has given him additional insight and knowledge, particularly in the Middle East and Asia.