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Lars Ziehn is the Head of Category Management for Liquor, Tobacco, Confectionery at Gebr Heinemann. He is constantly challenging the status quo to shape and improve the customer experience of tomorrow.
After completing his master’s degree in Industrial Engineering and Management in Hamburg and Chico, California, and working for Airbus at the same time, Lars started as a management trainee at Gebr Heinemann in 2016.
In addition to working for Heinemann Australia and being involved in setting up the joint venture of James Richardson and Heinemann in Israel, Lars held various positions in sales and purchasing, such as Head of Strategic Buying LTC, before taking on his current role.
Lars is a passionate golfer, addicted to premium chocolate, loves baking bread and enjoys good food.