Mirko WangCEO
Jessica’s Secret

Mirko Wang is an expert in big data, price analysis, consumer research in the Chinese market, and IT services for the duty-free and travel retail industry. Mirko is the CEO of Jessica’s Secret, a travel and price comparison application widely used by Chinese tourists. Since its creation, Jessica’s Secret has been the most downloaded and go-to application for price analysis, especially for premium and luxury brands in the duty free market.

Mirko also provides IT and operational services, industry research and consulting services to retailers and brands active in the global tourism industry.

Previously, Mirko held leadership roles in consulting and investment companies and the tech industry.