Jason CaoVice President
Global Consumer Boutique (Hainan) Trading Co. Ltd.

Jason Cao is the newly appointed Vice President for Global Consumer Boutique Hainan Trading Co. Ltd. (GDF). Jason has 27 years of experience in the duty free and travel retail industry. Before joining GDF, Jason was the founder and CEO of Amberich International, a management consulting firm in project operation, retail space design, brand agency, recruitment, and training in the duty free and travel retail industry. He is also the creator of the WeChat public account DutyFreeExpert (DFE) with 28k+ loyal industry followers. It is the most influential social media account covering the latest trends and innovation in China’s duty-free and travel retail market.

Previously, Jason held executive positions at British American Tobacco, Imperial Tobacco and Sunrise Duty Free Group. During the 12 years he spent with Sunrise Duty Free Group, Jason was responsible for the merchandising and procurement of perfume and cosmetics for Sunrise Shanghai Airport and Sunrise Beijing Airport. Jason’s portfolio covered merchandising and procurement, brand marketing, procurement system research and development, retail shop design, and staff recruitment and training.