Italian-born Chinese Lisa Nan is a digital native and fashion luxury expert at the New York based publication Jing Daily. At Jing Daily, Lisa investigates Chinese HNWIs trends and behaviours and analyses luxury brands' strategies in Mainland China, focusing on luxury, fashion, beauty, and NFT markets. She also runs a monthly column that tracks the most hyped China collaboration trends. Lisa regularly contributes to the Jing Meta newsletter, where she unpacks luxury brands' strategies in the Metaverse.
Throughout her career, Lisa has established a wide-ranging network of high-level contacts that allows her to access exclusive and in-depth insights for her stories. She has interviewed high profiles, namely Brunello Cuccinelli, the ‘king of cashmere,’ Niccolò Ricci, CEO at Stefano Ricci, Ian Griffiths, Creative Director at Max Mara, and many more. Her articles have been featured in the Business of Fashion, South Morning China Post, CPP Luxury, Campaign Asia, as well as fashion watchdog @Diet_Prada. She has been invited several times by Instituto Marangoni London and SDA Bocconi as a guest speaker.