Ibrahim Ibrahim

Ibrahim is the Managing Director of Portland Design, a London-based firm established in 1987 and part of the global Perkins&Will architecture and design group. Portland specializes in place strategy, branding, and retail design and works on projects such as shopping centers, airports, and urban regeneration. The company focuses on understanding audience interactions with places and brands through research and data, emphasizing evidence-based design and future readiness. 

Ibrahim originally trained as an aeronautical engineer and is a post-graduate of the Royal College of Art and Imperial College London and a Fellow of the Royal Society of Arts. He is a regular conference speaker and frequent contributor to journals and trade presses. He has written various pieces for The Economist's Insights. He is also a published author with his book, Future Ready Retail, which explores the future of retail and its impact on brands, the customer experience, our high streets, and town centres. 

When he is not overseeing the ‘ideas-fuelled’ studio at Portland, Ibrahim is normally found with his family or in his workshop making sculptures and furniture, fiddling with classic cars, or managing his woodland while riding his tractor.