Michelle Sun joined China Duty Free Group (CDFG) in 2004 and was appointed Vice President in March 2025. She also serves as Head of the Product Merchant Department.
With more than 20 years at CDFG, Michelle has held several senior positions, including Assistant General Manager; Director and General Manager of Luxury and Fashion Department of CDFG; and Head of CDFG Haikou Xinhaigang Project and Sanya Haitang Bay Project.
Michelle’s primary focus is to execute CDFG’s strategic projects and to help develop the business by working with the company’s internal executive team and collaborating with major travel retail partners.