TFWA Workshop: Market Watch India

India’s ascent is not a forecast—it’s already here, reshaping everything from aviation capacity to global brand strategy. A new generation of travellers is emerging—young, digitally fluent, value-conscious yet ambitious, and increasingly global in taste. 

This TFWA Market Watch workshop will examine the consumer behaviours and trends driving change in India today. From evolving attitudes to value, convenience, and experience, to the influence of digital discovery and shifting category preferences, the session will explore what is shaping the Indian travel retail consumer now. The session will hear from Stephen Hillam, Managing Director of Pi Insight, who will share the latest findings on current consumer behaviour and the motivations behind purchase decisions among Indian travellers. To provide the brand perspective, Mudit Srivastava, Chief Operating Officer of Cococart and Café, will share insights into how concepts and retail approaches are adapting to meet the expectations of India’s next-generation traveller. 

As the market continues to grow, this session will consider what these consumer shifts mean for duty free and travel retail stakeholders looking to stay relevant in one of the industry's most dynamic markets. 

The workshop will be moderated by Nicole Daniells, Member Services Manager, TFWA.