Since then, China and South Korea have emerged and overtaken Japan with regard to market size, and yet Japan remains a vital generator of revenue for the world’s tourism, travel and related industries. The country’s travel retail business has enjoyed significant growth in recent years thanks to new infrastructure, investment in tourism and the development of downtown duty free.
It is timely, then, to take a fresh look at Japan’s duty free industry, and to assess how customer behaviour and preferences are evolving in this historically important, strategically vital market. The Rediscovering Japan workshop will bring together leaders from the airport, retailer, brand and tour operator sectors, providing a detailed picture of the national business today.
The high-level line-up of speakers at this session includes: