TFWA China Reborn
China Reborn
Mirko WangFounder and CEO
Jessica’s Secret

Mirko Wang started to develop the Jessica’s Secret app in 2015. Within a few years, Jessica’s Secret has become a well-known internet brand in the travel retail industry and has established close partnerships with many retailers and brands. Since founding Jessica’s Secret, Mirko has been invited to speak at various conferences, sharing his insights on Chinese consumers, travel retail, go-to-market strategies and the latest IT innovations.

This year Mirko launched the Oriental Travel Retail Observer (OTRO), a monthly research study analyzing the travel retail market in China and the other sectors active in its ecosystem from the perspective of Chinese practitioners. OTRO is the first institution in China of its kind to conduct research in the travel retail market.

Previously, Mirko was the co-founder of several Chinese investment banks such as The Miracle Capital and has helped companies such as Bybon and China Centrin Data System raise capital. He has also worked at the VC/PE Committee of the Ministry of Commerce of China where he served as its Executive Director from 2007-2011. He also held the position as Product Director for Tianxia Hulian Internet Group from 2005-2007.

Mirko graduated from Changchun University of Science and Technology with a Bachelor’s degree in Communication Engineering.