TFWA World Exhibition and Conference 2018
Tuesday October 2
08:00 - 09:00
Salon Croisette, Hotel Majestic
 
The success of the inaugural TFWA Digital Village in Cannes last year was evidence of the importance of coherent digital strategies to brands and retailers in the duty free & travel retail market. The need to innovate and to adopt new methods of customer engagement is widely accepted, and companies across the travel retail spectrum are rising to the challenge.

The 2018 Digital Focus Workshop looked at a number of case studies from within our industry, exploring best practice and pitfalls to avoid, with perspectives from several key regions and markets.

Among the speakers at the workshop were Ivo Knuesel, Head of Category Planning at Mondelez World Travel Retail, where digital engagement is central to the company’s airport strategy. The same is true at Shiseido Travel Retail, whose Global Digital & Media Marketing Manager Shi Ling Tan discussed how new technologies are revolutionising the beauty sector. Also taking part was JCDecaux Marketing & Business Development Director Jérôme Lepage, who explored the role of advertising in creating highly-targeted, real-time marketing campaigns in travel retail.

The Digital Focus Workshop also provided an opportunity for delegates to hear more about a groundbreaking new initiative piloted by the European Travel Retail Confederation (ETRC), in response to EU requirements to include multi-lingual consumer information on all product packaging destined for the duty free & travel retail market. The digital solution proposed by ETRC could protect our industry from the potential harmful effects of new packaging regulations, and ensure the widest possible product choice for consumers. The Confederation's Deputy Secretary General, Julie Lassaigne, was on hand to explain more.

The session was moderated by TFWA Conference Manager Michele Miranda.

The workshop is open to all delegates at TFWA World Exhibition & Conference: please pre-register at conference@tfwa.com.

 

Ivo Knuesel
Ivo Knuesel
Head of Category Planning
Mondelez World Travel Retail



 

Julie Lassaigne
Julie Lassaigne
Deputy Secretary General
European Travel Retail Confederation (ETRC)



 

Jérôme Lepage
Jérôme Lepage
Marketing & Business Development Director
JCDecaux



 

Shi Ling Tan
Shi Ling Tan
Digital Manager Global
Shiseido Travel Retail



 

MODERATOR
Michele Miranda
Michele Miranda
TFWA Conference Manager