With global duty free & travel retail sales under pressure worldwide, the inflight sector is more challenging than most. Yet it remains a crucial shop window for many brands, large and small, and an important source of revenue for airlines and retailers. And it attracts spend from a uniquely affluent, sophisticated customer base.
TFWA’s Inflight Focus workshop once again explored the current context for inflight retail, looking at product trends, marketing techniques and challenges to growth.
This year’s workshop featured contributions from: