Inflight Focus Workshop 2016

With global duty free & travel retail sales under pressure worldwide, the inflight sector is more challenging than most. Yet it remains a crucial shop window for many brands, large and small, and an important source of revenue for airlines and retailers. And it attracts spend from a uniquely affluent, sophisticated customer base.

TFWA’s Inflight Focus workshop once again explored the current context for inflight retail, looking at product trends, marketing techniques and challenges to growth.