TFWA World Exhibition & Conference
Anthropologist, author and futurist
CEO of Radical Next

Sam Rad is a lifelong student of humanity – futurist, anthropologist, and entrepreneur. Sam is the founder of Radical Next, a meta-media studio creating transformative stories, experiences, and media productions that shape a positive future. Her upcoming book by the same name, Radical Next: Thriving in Times of Radical Change explores how ‘radical next ideas’ and technologies will transform societies in the decades to come. 

Sam has served across multiple founding executive roles across the C-Suite. She was previously co-founder of NYOUM, a London-based Generative AI communication platform, and Chronicled, a San Francisco-based blockchain company bringing trust to global commerce and supply chains. Prior to Chronicled, Sam founded two companies leveraging AI to map personal taste. Sam holds several patents linking the physical and digital worlds and is considered a pioneer in applied cryptography, blockchain systems, artificial intelligence, natural language processing, immersive realities, and simulations. She is noted as inventing the protocols which would lead to ERC-721 or non-fungible tokens (NFTs). 

Sam was trained in anthropology, engineering, and symbolic systems, studying simulated and immersive realities – pushing the bounds of human consciousness and connection through her work. She was amongst the first anthropologists to conduct ethnographic research living in the virtual world “Second Life” in 2009. She is the author of best seller, Bitcoin Pizza: The No Bullshit Guide to Blockchain, writes as a contributor to Forbes, and was named to the 2017 Forbes “30 Under 30 list.”