TFWA World Exhibition & Conference
Image
Marie Isquenderian
Senior Consultant - Innovation
Euromonitor International

Marie Isquenderian is a Senior Consultant - Innovation at Euromonitor International. She specializes in researching consumer trends and go-to-market approaches across various regions and has participated in over 80 custom projects.  Drawing on the best practices and lessons learned from all industries, Marie’s expertise spans a wide range of industries, including beauty and personal care, apparel and footwear, packaged food, home care, travel retail, consumer electronics, mobility, and e-commerce. 

With a profound drive for competitive intelligence, analysis of consumer trends, and crafting tailored go-to-market strategies for product launches, Marie’s background equips her to glean insights from diverse markets, discern potential threats, and adeptly mitigate them through strategic solutions.

Marie is fluent in four languages Armenian, Arabic, English, and French.  She graduated with honours and holds a master’s degree in business analysis and strategic management from the University of Manchester.