The Meadfa Conference
Kreol Arakulath

Kreol Arakulath
Executive Director
Kreol Group

Kreol Arakulath is Executive Director at Kreol Group, a diversified consumer goods conglomerate operating across multiple categories from fashion to food, and across distribution channels including travel retail, modern trade and e-commerce. A second-generation entrepreneur born into the duty-free world, Kreol has experienced the industry from nearly every angle: distributor, retailer, brand owner, logistics partner, marketer, service provider, and investor.

In addition to being joint-venture partner of Avolta, the world’s largest travel retailer, Kreol Travel Retail manages a global portfolio of multi-category distribution and representation, specialized in servicing the channel with a differentiated offering.

Kreol brings the voice of a younger, internet-native generation to an industry often hesitant to evolve. His perspective blends deep respect for the legacy of travel retail with a drive for culturally relevant brand-building. He’s less interested in spoonfeeding answers and more focused on whether the industry is asking the right questions in the first place.