Loice Muforo

Loice Muforo is Sales Manager at Scent of Africa, a fine fragrance house based in Ghana. With more than 17 years of experience in the perfume industry, she brings extensive expertise in brand building and market development across the African continent. 

Before joining Scent of Africa in August 2024, Loice served as Senior Sales Manager at a leading perfume distribution company, where she worked with an impressive portfolio of renowned brands including Puig, Coty, Chanel, Burberry, Clive Christian, Bvlgari, and Amouage. In that role, she successfully expanded brand visibility and strengthened market presence across diverse African regions. 

Throughout her career, Loice has specialized in navigating the unique dynamics of the African fragrance market. She has traveled to more than 30 countries across the continent, forging strategic partnerships, driving growth initiatives, and delivering sustainable results for global luxury brands.