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Attracting a record number of delegates, the Dubai-based 2025 MEADFA Conference proved to be the largest, most dynamic edition to date.
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The 736 industry executives attending (+30% versus 2024) enjoyed a two-day programme of briefings and discussions on major topics for travel retail in the Middle East and Africa, along with ample networking opportunities. One statistic that stands out in particular is the 220 buyers and landlords present, a 45% uplift on the previous year's figure.
To access the speaker presentations, click here