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A founding member of TFWA and a member of its Management Committee since the inception of the Association, Erik Juul-Mortensen served as Vice President from 1986 to 1997, before being elected President in September 1999. After an initial 19-year tenure as President, he was re-elected to the role in December 2021.
From 1987 to 1991 Erik was Vice President at Danish Distillers Ltd, in charge of the export and duty free division. In 1991 his promotion to Senior Vice President and Export Director followed, and in 1996 he was named Senior Vice President and International Director. Following the acquisition of Danish Distillers by Stockholm-based V&S Group in December 1999, Erik transferred to V&S International Brands as Senior Vice President and Commercial Director.
In 2003 he was promoted to President of V&S Absolut Global Duty Free, with responsibility for the entire V&S portfolio in the global duty free market. In the same period he also served as Managing Director of V&S Deutschland, the German domestic market subsidiary of V&S Group. From 2005 to 2010 Erik served as President of Maxxium Global Travel Retail, a highly successful division of Maxxium Worldwide which was a joint venture between V&S Group, Remy-Cointreau, The Edrington Group and Beam Global Spirits & Wine.
In addition to his responsibilities at TFWA, Erik is also a Board Member of the Duty Free World Council, a member of the Supervisory and Managing Boards of the European Travel Retail Confederation and a board member of the Middle East & Africa Duty Free Association and the Asia Pacific Travel Retail Association.