TFWA Asia Pacific Exhibition & Conference
TFWA Asia Pacific Hainan Special Edition
Julian DiazChief Executive Officer


Julián Diaz González has served as CEO of Dufry since 2004 and has been a board member of Dufry AG since 2013. As CEO he also leads the GEC (Group Executive Committee). He is also a board member of Hudson Ltd and of the international group DIA.

Julián began his travel retail career in 1993 as Duty-Free Division Director with Aldeasa in Spain, managing buying, sales, logistics, advertising, sales promotion and administration. He joined Aeroboutiques/Deor in 1997, responsible for the group’s operations and commercial activities in duty free, duty paid, diplomatic, bars and restaurants.

In 1999 Julián moved to Mexico, where he was appointed General Manager of Aeroboutiques de Mexico, S.A. de C.V. and Deor, S.A. de C.V. – both subsidiary companies of Latinoamericana. From 2000 to 2003 he served as General Manager of Latinoamericana Duty Free, S.A. de C.V., the group holding company, publicly listed on the Mexican stock exchange.

Holder of a degree in Business Administration from I.C.A.D.E. (Madrid 1975/1980), Julián is married with two adult children.

A publicly listed company at the Swiss Stock Exchange SIX, Dufry posted turnover of CHF 8,849 million in 2019, and is present in 64 countries with more than 2,300 shops in over 430 locations, operating more than 470,000m² of commercial space across all retail sectors.