TFWA Asia Pacific Live
Aude BourdierVice President & Managing Director Global Travel Retail

Brown Forman

Aude Bourdier is the Vice President Managing Director Global Travel Retail for Brown Forman. With 30 years of experience in the wines and spirits industry, Aude has held various leadership positions in marketing, commercial, and general management. She joined Brown Forman in 2018 where she first served as VP of Marketing Global Travel Retail with the Asia Pacific’s domestic market in her portfolio before being appointed in her current role in 2020.

Prior to Brown-Forman, Aude served as Regional Director Europe Travel Retail for the Bacardi-Martini Group. She previously held that same role for Asia Pacific and served as Global Marketing & Sales Director for Bacardi’s French brands such as Chateau de Cognac.

Born in France, she has worked and lived in Paris, Cognac, Geneva, London, Hong Kong, and Singapore. Aude was elected to the Tax Free Worldwide Association’s Management Committee several times and serves in its Board of Directors as Vice President of Marketing.