TFWA China Reborn
Sharlene wuManaging Director, BBDO and Proximity Shanghai

As an extraordinary hybrid who set up and heads the digital agency at leading advertising network BBDO, Sharlene Wu has experience in multiple disciplines and drives innovation to deliver work that has won prizes across AMEs, APAC Effie, Adfest and ROI. Her leadership style has driven digitalization for the organization, and the brands under her care range from local to multinational brands across various categories. 

The WARC 100 – a ranking of the world’s best marketing campaigns and companies – has also given its seal of approval to BBDO Shanghai under Sharlene’s leadership. Visa’s “Get Lost” campaign was ranked No. 41 and in 2016, BBDO Shanghai was ranked as the 25th best creative agency in the world by WARC. Proximity Shanghai was ranked No. 5 as the Hottest Agency in China by trade journal Campaign Asia.  

Last year Sharlene was named Runner-up in the Account Person of The Year awards in Greater China by Campaign.