Bobby Jones

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Bobby Jones is a visionary entrepreneur and best-selling author who has helped leaders in over 150 countries harness the power of business and culture as forces for good. Fueled by a profound purpose to 'feed the good' within himself, his communities, and the world, Bobby's work inspires us to find the spark for new ideas, perspectives, and possibilities for our lives and careers. 

Bobby is the co-founder of Good is the New Cool, a creative studio dedicated to bridging the Hope Gap with stories of inspiration, innovation, and impact. Good is the New Cool produces books, podcasts, TV shows, and the global conference series GOODCon, hosted in Los Angeles, London, Sydney, Toronto, and New York. Since the release of the best-selling book "Good is the New Cool: Market Like You Give A Damn" in 2016, Good is the New Cool has fueled a worldwide movement of creators leveraging business and culture to drive bold actions that inspire social change. 

Bobby co-founded Conspiracy of Love, pioneering new eras of purposeful growth for the world's leading companies, including adidas, Sephora, Oreo, Mondelez, Nike, and PepsiCo. Bobby's latest venture, RIVET, is a Gen Z-focused social enterprise that partners with popular brands to fund youth-led change through consumer purchases. By bringing together brands, influencers, and NGOs, Rivet will invest over $250 million in youth-led social innovation over the next decade. 

Bobby lives in Fort Greene, Brooklyn, with his wife and son. He is an endurance athlete, having completed the New York, Chicago, London, and Berlin marathons. Now, he is on an inspiring quest to complete the prestigious six World Marathon Majors, with Tokyo and Boston remaining in his sights.