With traffic growth generally ahead of growth in duty free & travel retail sales, and faced with ever intensifying competition online, our industry has never been in greater need of viable digital strategies to engage the traveller more effectively. Tuesday morning's workshop, entitled Digital Focus, explored the latest initiatives in digital and online marketing to travellers, along with the solutions being launched by airports, retailers and brands. The session also looked ahead to the TFWA Digital Village, opening on Wednesday October 4.
Among the speakers at the workshop were:
Lewis Allen, whose Strategic Insights Unit recently published The Digital Journey, the second in a series of TFWA Monitor reports for Association members.
The Blueprint Partnership is specialized in challenging and reshaping the airport retail model.
The company is one of the industry’s fastest-growing operators
The workshop was open to all delegates at TFWA World Exhibition & Conference.