TFWA World Exhibition & Conference
Salon Croisette, Majestic Hotel

With traffic growth generally ahead of growth in duty free & travel retail sales, and faced with ever intensifying competition online, our industry has never been in greater need of viable digital strategies to engage the traveller more effectively. Tuesday morning's workshop, entitled Digital Focus, explored the latest initiatives in digital and online marketing to travellers, along with the solutions being launched by airports, retailers and brands. The session also looked ahead to the TFWA Digital Village, opening on Wednesday October 4.

Among the speakers at the workshop were:

lewis allen
Lewis Allen
Director of Environments at Portland Design

Lewis Allen, whose Strategic Insights Unit recently published The Digital Journey, the second in a series of TFWA Monitor reports for Association members.

adil raihani
Adil Raïhani
Founder, The Blueprint Partnership

The Blueprint Partnership is specialized in challenging and reshaping the airport retail model.

Stéphanie Metz-Thevenod
Stéphanie Metz-Thevenod
EVP Marketing&Digital Duty Free Global at Lagardère Travel Retail

The company is one of the industry’s fastest-growing operators

Moderated by:

Michele Miranda
Michele Miranda
TFWA Conference Manager


The workshop was open to all delegates at TFWA World Exhibition & Conference.