Fashion forward: the new rules of engagement

Long considered one of travel retail's core categories, fashion has long held a prominent place in the retail mix. But as passenger behaviours and expectations evolve, continued success can no longer be taken for granted.

Drawing on an exclusively TFWA-commissioned study into fashion in travel retail, Anna Marchesini, Head of Business Development at m1nd-set, explored behavioural shifts and category dynamics across regions. She was joined by Liam Dewis, Director – Travel Retail and Emerging Markets at Coach, and luxury expert Stefan Dembinski, President of EOS. Together, they examined how industry stakeholders can adapt their offer, storytelling and in-store experience to drive sales and unlock future growth.

The session was moderated by Nicole Daniells, Member Services Manager, TFWA.