Global travel has proved remarkably resilient, but for how long? As conflict reshapes air routes, fuel costs rise and economic uncertainty weighs on consumer confidence, where will the next wave of travel demand come from?
Drawing on the latest travel intelligence and booking data, Marina Giuliano, Vice President Brands, Retailers and Media at Amadeus, explores the forces reshaping global mobility, from changing traveller behaviour and route recovery to emerging demand hotspots. What signals should travel retail businesses be watching most closely in the months ahead?