The Meadfa Conference
Sherif ToulanPresident, Middle East Africa Duty Free Association (MEADFA)

Chief Executive Officer, International Duty Free (IDF) Trading and Agencies

Sherif Toulan serves as the Chief Executive Officer of IDF in Egypt. In this role he oversees the company operations including its diverse subsidiaries. Mr Toulan’s combined efforts have played an integral part in diversifying the operations of IDF and growing the business vertically and laterally thereby establishing IDF as a nationwide benchmark in the industry.

During his tenure, Mr Toulan succeeded in acquiring a number of airport retail concessions for IDF. In 2010 he founded Global Brands, a subsidiary of IDF the with a focus on the local market In 2013, he established Heinemann -Egypt, of which he is currently Chairman. Heineman Egypt is a joint venture between Global Brands, Global Trading and Technology and Gebr. Heinemann who are now operating its Duty Free Shops in Sharm El Sheikh Airport.

Mr Toulan joined IDF in 1997 as Business Development Coordinator responsible for Business Development and Strategy implementation since then he has held a number of positions with increasing responsibility.

Part of the MEADFA Board since 2009, Mr Toulan served as Vice President (2019-21) before being elected President earlier this year. He also serves on a number of boards and associations. He is currently a Member of the Board of International Duty Free (IDF) and Global Trading and Technology, one of the subsidiaries of IDF with core focus in tobacco machinery and spare parts. In addition he is an active member of both the American and German chambers of commerce in Egypt.

Sherif Toulan holds a BA from the American University in Cairo and an Executive MBA from North Western University.