Fayçal Baddou

Fayçal Baddou is a Partner at Oliver Wyman, based in Paris, where he advises leading consumer, retail, and travel retail companies on growth strategy, transformation and value creation

Fayçal has extensive experience with major travel retail operators across Europe, Asia and the Middle East, covering commercial strategy, new operating models, and operations transformation. His sector expertise also spans Food & Beverage, Wines & Spirits, Beauty, and Luxury.

He has also worked extensively on the implications of evolving travel and tourism flows for consumer demand and commercial development, including the opportunities created by major international events.

Over the years, Fayçal has been closely engaged with the travel retail ecosystem, contributing to industry reports, discussions and working with leading players on the trends and transformations shaping the future of travel, retail, and consumer markets.