The wines, spirits & beers category is arguably the most diverse and vibrant sector in travel retail today, and as the market emerges from the pandemic, it will play a vital role in the reconstruction of our industry. Forecasts for the domestic market are positive: according to Future Market Insights, global sales of premium alcoholic beverages, valued at US$0.7 trillion in 2022, are projected to reach US$ 1.7 trillion by 2032, rising at a CAGR of 9.3% during the period.
As the pandemic recedes, challenges remain, notably with regard to supply chain & logistics, costs of production and staff issues. But even with those headwinds, the wines & spirits sector has shown great resilience, and brands and retailers around the world are reaping the benefits of the investments made.
TFWA is staging two 90-minute webinars on Wines & Spirits in Travel Retail on October 25 and 26 at 10h30 CET. We will explore the current state of the market, both domestically and in travel retail, and look at current trends in traveller spending. We’ll take a look at the market from the buyer’s perspective, canvassing the views of key retailers. And we’ll look at how digitilisation, plus efforts to meet sustainability goals, are changing the sector.
This session will look in detail at the current state of the wines & spirits market in travel retail, including what the latest data tells us about global trends and customer behaviour, perceptions & purchasing decisions in the sector. We will look at how the liquor market is developing post-Covid both at airports and onboard cruiseships, and will also explore the potential to grow the wines sector.
Speakers will include Gebr Heinemann Head of Category Management Liquor, Tobacco, Confectionery Lars Ziehn, Harding Retail Chief Commercial Officer Matthew Hodges, Masi Agricola Export & Travel Retail Sales Director Pier Giuseppe Torresani and Pi Insight Managing Director Stephen Hillam.
In common with other product categories in travel retail, the wines & spirits market is adapting rapidly to a new age of retail in which tech and sustainability are key. This session will look at the changes that are shaping the future of wines & spirits in travel retail; how brands are factoring environmental concerns into product development and other areas; and the role of digitalization in the future of the market.
Speakers will include Diageo Global Travel Marketing & Innovation Director Dafydd Pugh Williams, Brown-Forman Marketing Director Global Travel Retail Stéphane Morizet and Duty Free Global Owner and Commercial Director Barry Geoghegan.