Jacky Liu

Jacky Lui is a Partner at Oliver Wyman with over 17 years of experience advising leading corporations across Greater China and Asia in the retail and consumer sectors. He has deep expertise in the travel retail and luxury industries and has worked extensively with top players in the field. 

Jacky’s focus spans luxury beauty, fashion, alcohol and spirits, and F&B brands, supporting their travel retail businesses and regional growth priorities. Having tracked the Asia travel retail market for more than a decade, he has partnered closely with senior executives to drive customer-centric strategies and commercial excellence, unlocking growth as the market has evolved over the past ten years. From overall brand and customer engagement to unlocking value from Chinese tourists, winning in a multi-channel landscape (airport, downtown, online), and managing parallel pricing and Daigou business, Jacky provides practical, results-oriented advice to help clients capture value and growth in the fast-evolving travel retail sector. 

Prior to joining Oliver Wyman, Jacky led various Asia consumer teams at top management consulting firms and worked in M&A advisory. 

Jacky holds an MBA from Kellogg Business School. He is fluent in Mandarin, Cantonese, and English and understands the nuances of diverse Asian markets. Outside of work, he enjoys hiking, scuba diving, and photography.