Brian Lai

Yongfeng (Brian) Lai is the Founder of Brandstar. Founded in 2018, Brandstar is a media, research, and content platform dedicated to brand innovation. Its mission is to promote innovation among Chinese brands. Brandstar explores the intersection of commercial value and lifestyle aesthetics through in-depth research on branding trends, strategies, and best practices. Its annual Brandstar Narrative Conference has become a prominent and highly recognized event in China. 

With a strong background in branding and marketing, Yongfeng previously worked as a Planning Manager at Publicis Groupe Greater China and served as the Editor-in-Chief and Partner of SocialBeta, a leading media platform in the marketing industry. Yongfeng holds a Master's degree in Marketing from the University of Strathclyde and was named to the “36 Under 36 list.”