Waldemar Jap

Waldemar Jap is a Partner based in Hong Kong with Oliver Wyman’s Greater China practice. He has 30 years of experience working with consumer goods and retail companies across China and Asia on strategic and operational improvement topics at the C‑suite level. 

He has extensive experience advising consumer goods, retail and apparel players in China and Asia on consumer insight and branding; commercial excellence and go‑to‑market models; pricing and marketing‑spend effectiveness; e‑commerce and digital marketing; retail channel design; M&A and partnership matters; and supply‑chain improvement. Waldemar has also advised many luxury players on their travel‑retail strategies. 

Prior to joining Oliver Wyman, Waldemar was Head of Consumer Products at BCG Asia and leader of Strategy&’s China Consumer and Retail team. 

Waldemar is a native Hong Kong Chinese and speaks fluent English, Cantonese and Mandarin. He graduated from the University of Cambridge with a first‑class honours degree in Electrical Engineering and Information Science and holds an MBA from Stanford University Graduate School of Business.