China Century Conference 2019
TFWA China's Century Conference 2019
Adrian PittawayHead of Retail
MSC Cruises

Adrian Pittaway is the Head of Retail for MSC Cruises. Based in Geneva, Adrian heads the largest in-house cruise retail operation in the world. With one of the most modern cruise ship fleets, MSC Cruises’ global retail team operates as part of the larger MSC Group, the world’s largest privately owned shipping company, with over 150 boutiques on 15 luxury cruise ships. More than 130 boutiques are in the pipeline on 14 additional ships, including MSC Bellissima which will arrive in China, being the largest and the newest cruise ship in the region on debut from early 2020.

With more than 20 years of experience in retail management and over 10 years in travel retail, Adrian is responsible for leading all aspects of the MSC retail business, covering buying, operations, logistics and business development for nearly 200 premium brands. Prior to joining MSC in June 2017, Adrian worked for over 7 years with The Nuance Group/Dufry.