Denise van Wijk

Denise van Wijk is a Principal in Oliver Wyman’s Retail and Consumer Goods practice, based in Stockholm, Sweden. She is the lead author of this year’s TFWA study, Global Travel Retail Pulse: Opportunities in Customer Growth. 

Over the past 10 years, Denise has advised leading retailers and brands on their most pressing strategic questions, with a particular focus on topline growth through pricing, promotions, and category management. She has extensive experience leading large-scale transformations designed to deliver lasting impact. 

Denise is a recognized thought leader in her field, frequently publishing in industry media and regularly speaking at industry conferences. 

She holds an MSc from the London School of Economics and an LLB in Law from City, University of London.