Kevin Guo

General Manager of Strategic Cooperation & Marketing Innovation
Ctrip

With his role as General Manager of Strategic Cooperation and Marketing Innovation at Ctrip, Kevin Guo decodes the company’s innovations in marketing. He has been engaged in marketing and internet travel for over 20 years.

Kevin joined Ctrip in 2009 and is currently responsible for Ctrip’s marketing strategy centered on content and new media. As the creator of Ctrip’s business slogan “Travel anywhere and anytime with Ctrip”, Kevin helped Ctrip increase its market share value by 71%.

Kevin is a jury and member of several trade associations, such as the China Internet Association Online Marketing Gold Medal Award, China Innovation Communication Award, and China Innovation Marketing Award.