Article China Reborn

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Shaping consumption

The factors behind China’s current shopping trends
Disrupting the market, Stephanie Du, WeChat, Day 1, 10:05-10:45
The KOL wave, Hu Yuwan, Day 2, 12:15-13:00
Keeping pace with change, Mike Walsh, Day 2, 16:00-16:45
From fast-changing retail patterns to the decisive role online influencers can play and how innovation will drive consumer engagement, three sessions look at the forces guiding shopper behaviour today and tomorrow.

Getting to grips

A closer look at China’s consumers and their expectations
Understanding young China I, Stephen Hillam, Day 1, 14:30-15:15
Understanding young China II, Mirko Wang & Robert Lee, Day 1, 15:15-16:00
China: an international perspective, Andrea Belardini, Day 2, 10:50-11:30
Meeting new demands, Masanao Tomozoe, Wieke Vrielink & Eudes Fabre, Day 2, 15:00-16:00
Newly-commissioned research reveals what 18-30 year-olds think, expert analysis relates this to the latest shopping habits and we hear airport plus retailer perspectives on meeting the needs of outbound Chinese travellers.

Market on the move

China’s duty free and travel retail sector: current state and future prospects
Embracing the new era of travel retail, Charles Chen, Day 1, 09:30-10:05
Ctrip and the future of Chinese travel, Kevin Guo, Day 1, 11:30-12:10
Regional opportunities, David Jea & Heinrich Gabel, Day 1, 12:10-13:00
Chinese domestic travel: new frontiers, Dr Lianping Ren & Sunil Tuli, Day 2, 11:30-12:15
Open seas, Adrian Pittaway & Rajshree Dugar, Day 2, 14:15-15:00
Global China, Ann Lee, Day 2, 10:05-10:50
Insider views and unique insights shed light on the business today and opportunities presented by growing passenger traffic at home and abroad. We also learn how others see present-day China.