Workshop: China Watch

Driven by its expanding aviation sector and advancement in experiential retail innovation, the China market is poised for growth and transformation. What’s more, China’s contemporary retail has embraced a digital culture opening the market to more competition to capture the attention and loyalty of the Chinese consumer. 

The workshop will explore where China stands today: the latest airport developments, macro trends shaping the market in downtown duty free, duty paid and new opportunities in Hainan. We will also look at the latest digital trends and consumption behaviour of today’s Chinese traveling consumer.   Delegates will hear from Ma Yan, General Manager of Sino-Singapore Chongqing Airport Commercial Management Co. Ltd. (SSCACM); Matt Liao, Senior Vice President of Brand and Marketing for China Duty Free Group; and Keith Chen, General Manager of Global Travel Retail, Luxury Jewelry, and Fashion Accessories Business Group for Xiaohongshu.

The session will be moderated by TFWA’s Chief China Representative Hannah Gao.